Since launching the consultancy and taking the blog a bit more seriously (as opposed to something
I did to avoid going out on a Saturday night whilst binge watching Gossip Girl for the 4th time in my life),
I decided to clean up my act a bit and take adulthood a bit seriously. Cashflow was going to be highly
monitored since I’m a start-up and so was placing importance on issues like where I was going to invest
my time and assets. I realized immediately that in this day in digital age, your personality is your brand
and so it was time I cleaned that up a bit and bring out who I really was: independent, fearless
and ambitious. Or so I would like to think I am. So here are a few tips I got from my mentor about
revitalizing and building a personal brand…
Map out what you want your personality to exude and your services to say about yourself and the
company. The consultancy is some serious business, more analytical than strategic, so I want client to
have confidence in me. Easy. I also want them to feel comfortable with me, so I show a bit of
personality too. It’s how the design of the site came about.
On your social media to your emails and your texts, provide something intriguing and engaging to the
recipient. One of the biggest problems with my LinkedIn account is that people are posting a lot of
things that can be read easily on Twitter or it takes too long to read. I look for impactful articles
on LinkedIn and love to share words of encouragement in personal e-mails.
what I wore
This is easily the strongest point and the one that my mentor reiterates over and over again no
matter where you are, who you are and what you’ve accomplished. Your connections are incredibly
important: companies, colleges and colleagues. Strong connections will fortify your personal brand.
It’s no secret that I have multiple passions from diplomacy, economics, fashion and entertaining, but
that hasn’t stopped me. Try to find the silver lining among all those things. There’s a saying
that it’s better to be great at one thing rather than mediocre at a few. My mentor told me to
throw that out the window and look at how Martha Stewart revolutionized and invented the
lifestyle brand. This is what gave birth to C&É Consultancy!